Sophon

The world doesn't need another bland generic chain. We worked with Sophon to create the world's first culture chain. Establishing an ethereal yet open design language, and cultish vibey storytelling.

Whilst everyone else in crypto doubled down on technobabble and bro culture, we helped Sophon become the aura chain. Where those who valued culture could find a home. To make a splash at Paris Fashion Week, ETH Cannes, and online - we created The Aura Jacket. A 1/1 Aura infused piece of couture. In an industry obsessed by scarcity, a fashion exclusive like no other.

• Launched at Paris Fashion Week, then ETH Cannes.
• Sold at an online community auction for over $10,000.
• The winning bid was split across the community’s top 20 accounts, as voted for by the community.

Token 2049 is when crypto companies take over Dubai for a week of parties, raves and general degen debauchery. Sophon do things differently, so while everyone else hosted drinks - we gave the space what they really needed, a crypto detox.

Our spa activation saw us set up the ultimate relaxation zone and invite some of the biggest KOLs in the space to come, relax, and make content for total timeline domination.