Campaigns
Solana Graveyard
The brief
We launched Solana’s most successful ever hackathon with a targeted campaign that launched with a twist. While most hackathons focus on new verticals, Solana challenged their developer community to revive market sectors that had been written off for dead.
The launch film was packed full of deep crypto lore and easter eggs, running up millions of views.
Results
- Over 1.2M organic views in the first 24 hours.
- A new piece of Solana lore (Wizard Toly).
- A record number of signups.
- Solana’s most successful hackathon.
- Oh, and Toly even found himself a new pfp…
