Whilst everyone else in crypto doubled down on technobabble and bro culture, we helped Sophon become the aura chain. Where those who valued culture could find a home. To make a splash at Paris Fashion Week, ETH Cannes, and online - we created The Aura Jacket. A 1/1 Aura infused piece of couture. In an industry obsessed by scarcity, a fashion exclusive like no other.

The jacket launched at PWF before making its way down to Cannes. Meanwhile an online auction let our community bid for the one of one piece, with the winning bid distributed across the top 20 accounts as voted for by the community. The jacket sold for over $10,000 with those funds going to community members.